How to Engage your Facebook Fans ~ Part 10

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

#22: eXamine Comments and Shares as They Happen

Some of the most active Facebook page admins are guilty of going missing in action as soon as their update is posted.

Studies have shown that likes, shares and comments are generally made within the first few hours after an update is posted.

Check back early and often to see if users are engaging with your update so you can answer any questions and encourage further engagement.

#23: Your Promotions on Facebook Provide Customer Data Via Open Graph

A Facebook promotion created through a third-party app provides an added benefit of being able to collect user data including age, gender, location and Facebook likes of a user (available via Facebook’s Open Graph).

This information allows brands to analyze who their users are—and send targeted emails by segmenting users based on these data points. Use this tactic to stimulate further engagement from these segmented user lists.

The caveat is that you must abide by Facebook’s policies for data collection and use.

Source: Socialmediaexaminer

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How to Engage your Facebook Fans ~ Part 8

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#18: Try Uploading Video to Facebook

Video is becoming increasingly important to brands that are looking to engage with their audience.

Earlier this year, Socialbakers found that post updates with videos uploaded directly to Facebook received 40% higher engagement than posts that linked to a video on YouTube.

Experiment with where you upload your videos, and if there’s a difference in engagement levels when you post them in an update, you’ll know where to make the change.

#19: Update Your About Page

An incomplete or out-of-date About page can leave prospective and even existing fans with the impression that something’s not quite right. When that happens, their engagement will begin to drop.

Revisit your About page often to make any needed changes like adding a new email address, product updates or a life event.

Source: Socialmediaexaminer

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How to Engage your Facebook Fans ~ Part 8

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#18: Try Uploading Video to Facebook

Video is becoming increasingly important to brands that are looking to engage with their audience.

Earlier this year, Socialbakers found that post updates with videos uploaded directly to Facebook received 40% higher engagement than posts that linked to a video on YouTube.

Experiment with where you upload your videos, and if there’s a difference in engagement levels when you post them in an update, you’ll know where to make the change.

#19: Update Your About Page

An incomplete or out-of-date About page can leave prospective and even existing fans with the impression that something’s not quite right. When that happens, their engagement will begin to drop.

Revisit your About page often to make any needed changes like adding a new email address, product updates or a life event.

Source: Socialmediaexaminer

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HOW TO ENGAGE YOUR FACEBOOK FANS ~ PART 6

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#14: Plan Using Different Calls to Action

There isn’t a one-size-fits-all solution for crafting a call to action (CTA) to tell your readers what you want them to do next.

Different CTAs may work better than others for your fans. Make sure your CTA matches the goal you’ve set for your reader.

Jayson DeMers outlines different kinds of CTAs to achieve different conversion goals:

• CTA to encourage engagement—“Please take a moment to leave your comments or thoughts below.”
• CTA to drive the reader to other content—“For an in-depth look, sign up to download our white paper.”
• CTA to increase signups or lead capture—“To get regular updates, sign up for our weekly newsletter.”
• CTA to nurture leads—“Watch this video for a more in-depth look at how this product can help improve your business.”
• CTA for sales—“To get immediate access to this training and all the bonuses, click here.”

Take a look at your Facebook Insights to pinpoint the correlation between posts that created more CTA engagement and the wording you used in your updates.

#15: Quiz Your Fans About Their Interests

It’s hard to break the ice or start a genuine conversation when you don’t know anything about the person (or fan) on the other side of the table.

To learn more about your fans and encourage them to engage with you and other fans, ask questions that invite them to share about their interests or what they enjoy doing in their free time.

In an update honoring National Family Literacy Day, SME posted, “Tell us what you’re reading this weekend.”

Source: Socialmediaexaminer

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How to Engage Your Facebook Fans ~ Part 5

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#11: Manage Your Image Updates

Images command a lot of attention when it comes to engagement on Facebook, but how you publish your images can either excite or frustrate fans.

Instead of loading a mass of images to your page all at once, take the time to experiment with single-image updates, collages and albums to see which type of image update your fans prefer.

Darren Rowse found his audience responded best when he took the time to upload a number of images into an album.

#12: Note When Your Fans Are Online

Pages that post when their fans aren’t online suffer from low engagement.

One of the most useful pieces of information you’ll learn from your Facebook Insights is when your fans are online. To find out, click on Insights, then Posts.

In this example, the chart below shows that the fans for this page are online in higher numbers between 10 am and 11 pm.

#13: Optimize Social Media Tags for Facebook

By optimizing your blog posts with social media tags, your posts will be more likely to come up in search results, which can improve your engagement.

When fans share your blog posts on Facebook, you want to make sure that you have the most control you can by adding the required metadata to your page.

The four required properties for every page are title, type of object, image and canonical URL. The tags will define what text appears in the image, title and description codes. Note: Facebook requires an og:image of at least 200 x 200 pixels, so be sure that your thumbnails are at least that size.

To see how well your posts are optimized for Facebook, check out KnowEm.

Source: Socialmediaexaminer

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