Wednesday, 4 December 2013

How to Engage Your Facebook Fans ~ Part 5

Are you looking for new ways to engage your Facebook fans?
Do your current Facebook engagement tactics need a little more flare?
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#11: Manage Your Image Updates

Images command a lot of attention when it comes to engagement on Facebook, but how you publish your images can either excite or frustrate fans.
Instead of loading a mass of images to your page all at once, take the time to experiment with single-image updates, collages and albums to see which type of image update your fans prefer.
Darren Rowse found his audience responded best when he took the time to upload a number of images into an album.

#12: Note When Your Fans Are Online

Pages that post when their fans aren’t online suffer from low engagement.

One of the most useful pieces of information you’ll learn from your Facebook Insights is when your fans are online. To find out, click on Insights, then Posts.
In this example, the chart below shows that the fans for this page are online in higher numbers between 10 am and 11 pm.

#13: Optimize Social Media Tags for Facebook

By optimizing your blog posts with social media tags, your posts will be more likely to come up in search results, which can improve your engagement.
When fans share your blog posts on Facebook, you want to make sure that you have the most control you can by adding the required metadata to your page.
The four required properties for every page are title, type of object, image and canonical URL. The tags will define what text appears in the image, title and description codes. Note: Facebook requires an og:image of at least 200 x 200 pixels, so be sure that your thumbnails are at least that size.

To see how well your posts are optimized for Facebook, check out KnowEm.


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