How to Engage your Facebook Fans ~ Part 7

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#16: Read About What Others Are Doing on Facebook

Social media marketing is both an art and a science. It’s always helpful to take some time to see what others are doing on Facebook, and also read about what big brands are doing and the lessons that can be learned from their efforts.

Several interesting reading resources about brands include:

• Facebook Says These Are the 20 Best Brands on the Social Network
• 6 Best Things Companies Do on Facebook Today
• Five Facebook Tactics from Brands Doing it Right
• What the 5 “Buzziest” Brands Are Doing with Facebook

A fantastic example is the 100^th birthday campaign for Oreo cookies created by DraftFCB where they created a daily update for 100 days leading to Facebook interactions going up by 195%.

#17: Survey Fans on Facebook

Almost everyone likes to share his or her opinion. Surveys let you give your fans a voice and create engagement at the same time.

Ask everything from “What’s your favorite color?” to “Whom will you vote for on election day?” As a bonus, when your fans share their preferences, you learn information that helps you create better targeted updates.

There are a number of easy-to-use third-party survey applications, including Polldaddy and Poll.

Source: Socialmediaexaminer