Saturday, 19 July 2014

How to make your wedding truly unique


Choosing the handmade approach to your wedding doesn’t just mean you save some money, it also gives you a one-of-a-kind experience that completely embodies your style and taste. This is something you cannot get with commercial wedding products, which are mass-produced for thousands of brides.  In fact, you can have a unique wedding by simply choosing the handmade approach

The Outfits

For brides who want to walk down the aisle in something that cannot be found in the bridal magazine, consider a vintage style wedding dress and or a beautiful handmade tiara. You can also go with Vintage Gunne Sax dresses, for example have a boho or prairie style to them that is perfect for rustic, outdoorsy type weddings. And their price tag ranges anywhere from 50 to 300 pounds, which is much less than most modern day wedding gowns.

Tuesday, 3 June 2014

5 Scrummy Bakes for Dad

Dads can be notoriously hard to buy for – especially when you’d rather be giving him something personal instead. These five easy bakes for dad can be quickly customised with his favourite toppings or ingredients. Plus, they’re all super simple to do – and perfect for baking beginners!


1. Shortbread

Father's Day Shortbread
Shortbread is a good bake to start with if your new to the world of baking – you don’t need a lot of ingredients or equipment to make something that both tastes and looks delicious!


2. Bread

5 Scrummy Bakes for Dad #dad #fathersday
This white loaf would make a great breakfast-in-bed treat. Cut it into thick slices with a healthy spread of butter and jam, for a delicious Father’s Day treat!


3. Flapjack

How to make Flapjack Step 6
Flapjack is a perennial bake for dad! This super simple, super sticky recipe is sure to become one of your family favourites.


4. Cookies

5 Scrummy Bakes for Dad #dad #fathersday

Cookies are a great bake for the kids to help with (and little fingers make light work!). All you need for these hand-crafted cookies are some cutters and Ready-Roll Icing!


Friday, 30 May 2014

Opening a store on Misi (or any other online platform) is rather the beginning than the end of your efforts to sell online

Think like if you have opened a brick and mortar store on a street at your hometown! It is no difference!

A traditional store, requires some work from your side. First you decorate your store, to make it attractive to the buyers- same is true for your online store! A nice Background, a nice AVATAR, an attractive shop banner- all the above contribute to have a nice online store!

You make a nice store front with a beautifully decorated window, which will catch the eye of the people on the street and make them to walk in- same on your online store! You should have lots of photos! This is your window- this is what the potential buyer will see! This is what will attract him/her to start buying.

Imagine that you open your brick and mortar shop, and you place on your window only one or two items! How it will look like? And imagine that this items does not show well, the light is bad, they are small and far away from the window front. Same is true on your online store! You must have a lot of pictures, nice pictures, proper light, proper size, for the potential buyers to be attracted.

However, do you stop there? Is this all you will do for your traditional store? Of course not! You will not open your store, sit inside, and wait for the customers to walk in! Instead, you will start advertising it! You will go around and spread the word that you have a store! First in your own neighborhood, and then you will tell your friends, siblings, and everybody you will meet out there! You will go to gatherings, family meetings, classmate reunions, exhibitions, fairs, and you will promote your store!

Same for your online store. Only here, online, you will have the Social Media and the Search Engines to work with. However, believe me; it is no different from the real life out there.

You will meet people online, and you will bring them on your online store! In addition, when you will bring them, make sure that they will like your store (see above).

Be natural and consistent, these are the great tools to succeed online (as it is to succeed off line)

Here on MyMisi, we publish several tips and advice to help you. Read them, and try to do your best. Success is not happening instantly, needs time and effort.

The only difference between your traditional store and your online one, is that online you can meet far more people than off line. Follow some simple rules, for your virtual store, exactly as you would have done on your brick and mortar store, and you will be amazed from the success.

We are here to help. Leave a comment, ask a question, and we will come back to you asap.

Cheers


How to use Facebook to increase your sales!


On our previous posts, we suggested that you promote your store on social media. This is the one most important thing to do besides having nice items in your store.

On this post we will try to be more specific with what exactly should you do when you start promoting your store on Social Media. As social media platforms are so many, we will examine each one separately and we will start with the most popular one, Facebook.

On a previous post “Tips to be successful using social media for your business” – which by the way it is highly recommended to read- we mentioned that just posting nonsense on Facebook, will not bring you any sales.

On this post, we will give you specific instructions and ideas of what to post, when to post and some insights of what Facebook can do for you, in order to increase your sales.
We assume that you already have a Facebook page related to your store on MISI or MYMISI. We designed these tips to advance your Store Facebook page, however, many of them can also use for your personal Facebook page.
The next time you are at any social gathering, party, lunch or dinner with friends, pay attention to who people are most engaged with. Why are people so engaged with a particular person? Inevitably, you will realize that the people who are the most engaging are 1) the most interesting, 2) the most attractive, or 3) the most engaged themselves.

Voila! You now know everything you need to know about increasing the engagement between your customers and your Store on Facebook.


Well, there is a bit more to it. What is interesting to your audience? How do you make yourself attractive through social media; and when, how, and how often should you engage? These three qualities result in the highest engagement and the most interaction, between people regardless of whether the venue is real or virtual.


Facebook introduced EdgeRank, an algorithm that determines what shows up in any given Facebook user’s news feed. The EdgeRank algorithm, uses three components, each referred to as an “edge” (hence the name), to guide what appears in users’ news feeds. These are affinity, weight, and time decay (or timeliness).


Affinity is determined by the amount of interaction between any two given Facebook users. The more your interact with a fan, the more likely your posts will show up in that fan’s newsfeed.


Weight refers to the type of post. A share, for example, carries more weight than a comment, a comment is weightier than a Like, and a Like ‘weighs’ more than a click on the post.


Time Decay refers to post timeliness. Like any piece of news, the older it becomes, the less relevant and important it is, thus less likely to appear in newsfeeds,


The lower your store’s EdgeRank is in a user’s Facebook account, the less engaged your store would be with that user, and the fewer opportunities you will have to engage. In fact, on average, only about 4 to 17 percent of a business page’s posts show up in a fan’s news feed. With that, let us look at how to boost your edgerank.


A lot of the content people post on their Facebook page is personal, everything from “My baby took its first steps today” to “I just had the worst piece of pizza ever.” It is the kinds of things friends, family, and co-workers share with each other because that is what friends are for -- to share the highs and lows of your life.
However, this kind of post it is not good for business. They will not drive your sales up!

Just how personal you get with your Facebook content depends on your business. Little League scores, church socials, community gatherings, are prime examples of great, personal content to share on your Facebook page if yours is the type of business to which such things are suited. A related event to your business, a major event on the news, can also be a start of an interesting conversation. Avoid Politics, and Sports.


Sharing personal content makes your fan base feel connected to your store, it makes you more human. People respond to that. Why not encourage personal sharing from your fans too? Ask people to share something about themselves in response to one of your posts.

Visual content

Visual content helps draw in and engage Facebook users. Facebook’s research shows that photo albums, pictures, and videos increase engagement by 180 percent, 120 percent, and 100 percent, respectively, more than content without visuals. Meanwhile asking Fans to write captions on your photos increases engagement 5.5 times more than a standard post. However, please, do not just ask people to like the image of your masterpiece, it is not the right approach.

Even something as simple as a smiley face emoticon in your post can increase Likes by 57 percent, comments by 33 percent, and shares by 33 percent over posts without them. Emotions engage people even if they are just a digital doodle.

Use pictures in your posts to attract the reader’s eye, then, surround the picture with clever, compelling content to keep them reading. Relate your images to your product, and drive them your store.

Be funny

Comedy helps a store connect to their audience. Store owners that make people smile after a long day at the office, or better yet, laugh, often have high levels of engagement. Humorous images, comics, and memes are highly shareable content, as Facebook users want to share these images with your friends, thus increasing your reach.
Humor can be simple, like a photo of a cute baby with a funny caption, or a dog chasing his tail.

Be responsive

Just as people expect great customer service from you in-store or on the phone, they look to your store to do the same on Facebook.
Believe it or not, 95% of stores do not respond to comments made by Facebook users on Facebook. By responding to comments and questions promptly on Facebook, you demonstrate your own high level of engagement and many of your fans will be pleased. Why wouldn’t you take a minute to respond to your fans? It is an easy way to increase engagement and create lasting relationships. If fans bring up an issue with your store, try and respond to them quickly, in a polite manner. Address their issues publicly, but if a particular matter requires more personal help, have them email you or call you with their concerns.


POST AT OPTIMAL TIMES

If a post falls in the Facebook forest and no one is around to see it, does it make an impact? No. Take your type of business and your audience demographic into consideration when planning the timing for your Facebook posts. If your audience is most likely online searching for your product in the evening, will a post at 10am generate a lot of likes, comments and shares? Probably not. Because so much content is posted on Facebook each day, you want your posts to be more relevant to your audience when you post them, not eight hours later.
You may also see higher engagement during lunchtime, and close-to-close time, as people tend to look for entertainment. Retail businesses may see an increase in engagement on weekends when people have down time to do some online shopping. Do some research and learn when your audience is online, both the hours of the day and days of the week.

CONSIDER FREQUENCY

Post new and relevant content on Facebook to keep people interested. The average half-life of a Facebook post is about three hours. Because of this, it is a good practice to post more than once a day to get the most engagement out of your posts. When your post is still part of the news feed or is a highlighted story still receiving a steady flow of engagement, it is considered “alive”.

DISCUSS CURRENT EVENTS

Stay involved in the current conversations. If a holiday is around the corner, odds are your fans are involved and talking about. Post an image of something you are thankful for on Thanksgiving, or a romantic image on Valentines day. Your fans are more likely to share something if it is relevant and entertaining.
This does not stop at holidays. If something big is happening on the news, incorporate it into your marketing campaigns. After a tragedy, post your condolences. Not only does this get your fans involved, it gives your store a human face, making fans feel more connected to your store.

ASK QUESTIONS

Try asking a question on your Facebook page so that your Fans are inclined to answer questions. Here are some tips for asking questions:
Questions that ask “where,” “when,” or “should” are more successful at engaging Fans than asking “why” -- which seems to generate the lowest amount of Likes or comments.
Asking for feedback (such as “Tell us how you feel about”) on your products and services will prompt Fans to express themselves, something which by now, you know, Facebook users love to do.

Know your audience

Know as much as you possibly can about your audience. The more you know about your audience, the more effectively you can develop content tailored to their likes. Use everything you have learned about your customers’ offline and online to gain an understanding of who they are and what they are interested in. Are they male or female, young or old (or both)? Are they price-sensitive or fashion-conscious? Do they come in based on need or instinct?

Mix it up
Mix up the type of content you post on your Facebook page. Go from humorous one day to heartfelt the next.
The more variety you have in your Facebook posts, the more entertaining your page will be.

Post ideas
Photos of happy customers- after all they bought from you to use your masterpiece! Ask them to send you a photo while they are wearing your jewelry, your jacket, or while their baby wears these amazing knitted shoes.
Humorous jokes and images
Poll your audience for fun or research
Ask fans to fill in the caption of a photo

Invite subscribers

Facebook logos are so ubiquitous they are easily overlooked -- even if the logo is clearly on your Store with the words “follow us!”
People are busy. You did not ask them to like your store and so it did not occur to them to do it. People may be aware that you are on Facebook but since you have not asked or provided an incentive for them to engage with you there they simply have not. Provide an incentive; it does not have to be expensive to be valuable.
Post new product tips

Pin posts

You can increase engagement of specific posts by pinning those posts. Pinning a post places it front-and-center (well, actually, top and left) of your timeline for seven days (or until you unpin it). It’s the first post people will see, and comes with a little orange flag on the right side of the post to draw attention to it. Pinning a post is easy. Use this tactic sparingly to gain attention for your best posts, the ones you know your audience engages most with, or the ones you want the most people to interact with.


If you want your Fans to be more engaged with your store on Facebook, the answer is clear: Be more engaging. You need to be the social media equivalent of the life of the party. Tell funny stories, get personal, be personable, catch their eye with something visually appealing.
Be as engaged with your Fans as you want them to be engaged with you. Ask questions, take an interest in what people have to tell you, share good news, promote a worthy cause and ask your friends to help you in the endeavor.
Getting more engagement on Facebook isn’t rocket science. But it is marketing science. Put the social in your social media and use your inbound marketing expertise and analytics to make it all work better.


Read and comment on this post- Ask questions, we are here to help you sell more! Share this post with your fellow crafters; share it on your Facebook, on your Google Plus, your LinkedIn group. This will create a healthy discussion and the whole community will benefit from new ideas, based on this post. Other community members may have some more attractive ideas, how you will find out if you do not discuss with them? Make sure that you receive our newsletter, and visit our forum. There are many answers there to your questions. 

Tuesday, 27 May 2014

Dad's token tin


Instead of the usual coupons, why not give dad some fun tokens this year. 

What you need:
*  small round tin (i got mine at michaels - it's about 4" in diameter)
*  one sheet of black cardstock
*  two or more sheets of white cardstock (depending on how many tokens you make)
*  sheet of tokens
*  black ink pad
*  scissors


Step one: print your tokens, then punch out with 3" punch.

Step two: trace and cut out white circles a little larger than your tokens. i used a large soup can. (you can probably use a cricut for this) then trace and cut out one black circle for the lid of your tin. this needs to be bigger than your white circle, but not bigger than the lid. 

Step three: ink the edges of your white circles. 


Step four: adhere tokens to your white circles. (adhere the black one for your lid) then have your child(ren) write things they are willing to do for their dad on the tokens. make sure to have them sign their names too.



Monday, 26 May 2014

I have many views but no sales! Help!!!


Hello everybody,

Some sellers complain, on MISI Forum that they have many views but no sales!  Did you ever thought what might be the problem and so many people are visiting your store, and checking on your products but they do not buy? MISI and MYMISI do extensive marketing to bring potential buyers to you, but they cannot force them to buy from you!

The following notes, worth your attention, in order to see your sales skyrocketing on MISI and MYMISI.

1. You do not have enough items.
A sparse storefront with less than a page of listings looks abandoned and untrustworthy. While there are always some exceptions, generally a robust store with at least 2 or more pages to browse through translates that you are keeping your stock updated and tended to.

Your product photography “could use some work.”

Blurry photos, photos with too much distracting background clutter, and images with flash glare spots are not doing your products any favors. Even fairly decent photos could be replaced with high-quality, more enticing images to up your sales. MISI-MYMISI is a very visual selling platform (with a frequent rate of being bookmarked to Pinterest), and so better photos almost always equals more sales.
When an item expires without selling, consider trying some new photos for the next go-round. Sometimes all it takes is trying out a cleaner background, placing the item on a model (if it is wearable), or otherwise showing the item “in action” or with better lighting.

You forgot to include dimensions.

It can be hard to tell from a photograph, even one taken next to a standard-sized object such as a dime or ruler, just how large or small a product is. Whenever possible, include dimensions that are easy to spot in your product descriptions. Plus, if you want to go above and beyond, include them in cm and inches to appease all onlookers. The less work you make people have to do or think about, the more likely they are to buy.

Your descriptions are lacking.

Sure your necklace may be pretty, but simply telling me “Pretty necklace, 16 inches” isn’t really convincing enough. I want to know what it is made out of, who it would be a good gift for, and what type of fabric it would look fantastic against. Flesh out your descriptions with plenty of features AND benefits and your potential customers will be that much more likely to see themselves owning it.

You just got started.

If it’s only been a week and you’re wondering why you’re not rolling in MISI-MYMISI sales then, uhm, you need to be more patient my friend. These things take time. It can take some time to get yourself established and building trust with your fans and potential customers. Like snowballs, we all start small.

You’re not on social media.

No, I am not advocating that you start spending [read: wasting] hours of your daily time on Facebook or Twitter, but I am recognizing that social media can be a valuable channel to bring customers back to your MISI-MYMISI shop. Pinterest and Instagram especially, due to their mostly visual nature.
If you think your target customers are there, then having a presence on specified social media platforms can bring in customers who may not otherwise be perusing MISI-MYMISI for handmade trinkets to purchase. Just make sure you are being strategic about your time on social media, as it is too valuable to waste on distractions and notifications.

Your items do not stand out.

If you are selling the same bracelet as at least 12 other Sellers on MISI-MYMISI, then you are competing on price. (That is a race to the bottom you really do not want to be a part of.) Being unique and different is the easiest and most sincere way to direct browsers to your MISI-MYMISI shop. And when other less creative sellers catch on and start copying you? You will already be developing and listing even more unique and different products for them to scramble over.

You are not being featured outside of MISI-MYMISI.

Outside-of-MISI-MYMISI features have the potential to bring in hundreds of targeted eyeballs directly to your MISI-MYMISI shop. If your stats are dwindling, or you simply want to expand your reach, consider reaching out to bloggers and websites that feature MISI-MYMISI sellers for interviews, giveaways, or product reviews.

You are not optimizing your titles.

In order to be found within MISI-MYMISI’s relevant search algorithm, you have to be using titles and tags that people are actually typing into the search bar when trying to find items similar to yours. Try as best you can to think of your product from a browser’s point of view. If you sell handbags for example, people are more likely to be typing in “Red Leather Tote Bag” into the search bar instead of “Sophia Leather Darling.”

 You are cramming too much into your titles.

To maximize your chances of being found, choose different keyword phrases for different products to emphasize which ones will be found and ranked for different search terms. If you try to stuff every possible keyword and search phrase into a single title, it is confusing to buyers and makes you look more like a robot than a seller. It makes more sense to cover more ground with multiple products than relying simply on one to get found by everyone.

Your target market is not clear.

People like to step into a shop–even an online one–and think to themselves, “This place is for me!” If your target market is too scattered, however, then buyers are likely to get confused and overwhelmed. If you serve two or more completely different target markets, you may want to consider opening up a second MISI-MYMISI shop to make your individual shop’s branding more cohesive.

You ignore your current customers.

Acquiring new customers is great — but it is just as important (even more so, in fact) to nurture your current customers. By providing your best quality of customer service, you can insure not only repeat business, but word-of-mouth recommendations (which are far more trustworthy than any self-promotion you could do on your part.)
Making your current customers feel appreciated and taken care of goes a long way towards building up your reputation as a quality seller of great products.

You do not accept custom orders.

Often times browsers will LOVE something they find in your shop, only they wish they could get it in a different color, size, or quantity than they see listed. Accepting custom orders from these people can make a measurable difference in your sales, and can even allow you to charge a premium price for the additional labor involved.

Your shop is all over the place.

A cohesive shop not only speaks of a strong brand, but keeps the browser from feeling overwhelmed with scattered product options. A little tailoring and trimming goes a long way towards presenting a more fluid storefront.

You have not listed anything new in a loooooong time.

Even if your products are great, there are always going to be previous customers and fans who want to see what else you can bring to the table. Fresh products can spruce up your shop and possibly bring the option that is just what some of your fans have been waiting for.

You never talk about your shop in person.

Whenever you can: blab about your MISI-MYMISI store. Word-of-mouth is huge, and that includes word-of-mouth coming from you! Always carry business cards, and pass them out whenever the opportunity arises. If you are embarrassed to talk about your MISI-MYMISI shop, how can you expect other people to do it for you? Bring it up whenever the opportunity arises, and really become your own #1 fan. The trust you express in your own business instills trust in others to make purchases.

You do not network with other sellers.

There is power in the ability to work with other sellers. What we can accomplish together is exponential compared to what we can do on our own. Do not be afraid to reach out for advice or to offer help in the MISI-MYMISI forums, on teams, LinkedIn, Twitter, Facebook groups, or in-person. There is a lot we could learn from each other, and plenty of collaboration possibilities available. Not to mention, being a work-from-home seller can get rather lonely after a while, and networking can offer a sense of community and camaraderie that you may feel a sense of lack in currently.

You are not blogging.

Blogging for your business is a gradual, but very possible way to build trust with your potential customers, establish yourself as an authority, and bring in the sales. By providing the kind of content that your target customers will be enthralled with, you will be able to sell your products to your audience in a non-salesy way that actually keep your products moving from the shelves. There is a finesse and art to blogging, but the best way to learn it is by starting now and consistently keeping it up.


You are not tracking where the views are coming from.

MISI-MYMISI’s STATS feature makes it pretty easy to see where your visitors are coming from. This lets you know, for example, if all the time you’ve been plugging into Twitter is actually bringing in the eyeballs you think it is. And if not? Trial and error will help you decide with activities bring the best results.
Just remember: not all traffic is created equal. You do not want to get so obsessed with numbers that you start trying to pull in traffic from anywhere and everywhere just to watch them go up. What’s important is that those numbers are representing members of your Ideal Customer audience, so that they are the most likely to actually purchase from you.

Your shop looks neglected.

If you still have “Christmas SALE” written in your shop banner even though it is well past March, it looks like you are not tending to your shop as you should be. Just as with the sparse listings mentioned above, this will make browsers feel less trustworthy of you as a seller, and therefore be that much more less likely to buy.

You take your sweet time to ship.

Unless you specifically state long shipping times in your shop policies, announcement, and each and every product description, people expect their items to be sent out right away. We are an impatient bunch, and with sites like Amazon offering next-day shipping options, the competition is fierce. Sending out orders as soon as possible will make a huge difference in your shop’s credibility, and how you are viewed from a customer service perspective.

You look like a faceless corporation.

Most shoppers on MISI-MYMISI want the personal touch of buying form an individual, or at least from a small company. If everything looks like it has been taken from a stock photo website, and there is little to no voice in your written content, you may be getting confused with a massive reseller as a brand. A few personal touches, sprinkled in your product descriptions, photography, and packaging can go a long way in having you recognized as the one-of-a-kind individual you are.


You copy other sellers.

If you think people can’t tell, they can. Sure, you may get a few sales riding on someone else’s coattails, but not for long, and not from the kind of loyal customers you want to be attracting. Stick to being original, unique and freshly YOU and you’re bound to find more success that you can actually feel proud of.

You do not pay attention to suggestions.

If you have customers who frequently say, “Oooh, you should make this!” and you are consistently setting your phasers to ignore, then you are basically ignoring potentially reliable revenue streams. Sure, there are going to be a few ideas that are brought to your attention that you will instinctively know aren’t a good fit for your brand, but at least take the time to consider each one and the possibility of what offering it could do for your shop.

You’re breaking copyright or trademark laws.

Once again, please be original. Come up with your own shyte. If you get in trouble breaking either copyright or trademark laws it could cost you a lot more than your MISI-MYMISI shop getting shut down. It’s not worth the risk and it doesn’t make you look very good either. Become a fan of your own stuff, and that enthusiasm will spread to your customers. Really.

Your prices are too low.

When your prices are deeply discounted the average passerby will probably think “what’s wrong with this product” or possibly, they will assume that you aren’t really shipping from the region you claim you are, or that your manufacturing process isn’t as you state. All of these things may be contributing to unsold inventory, without even mentioning the the fact that you could be setting yourself up to go out of business through net losses if your stuff actually was to sell. All important to consider.

Your prices are too high.

This is rarely the case although many sellers instantly go to this as the potential reason for their lack of sales.
It makes more sense to re-phrase: your prices are too high for the customers you are targeting.
There, that’s better.
If you want to continue to sell at the more affluent prices then you need to be targeting a more affluent market via your promotion and branding. If you tend to have branding that focuses more on the bargain hunters, such as frequent sales or discounts, then you may need to calculate what options you have for bringing your average anchor price lower.

You forget to respond to messages.

Even if the answer is no to a particular question or custom request, the proper customer-service-oriented response is to reply back courtesy, preferably within 24 hours.

You’re waiting instead of working.

The sales come in when you’re busy taking action. Whether or not their are orders flowing, continue to create and design your products, promote and market, and develop your brand. Too often sellers will take a specific action – and then waste time waiting to see the results. The results are going to come whether or not you are refreshing your stats page every few minutes instead of working on blog posts or product lines. Yes, keep track and measure the results of your actions, but don’t let the stats distract you from pressing forward. As they say, success likes to find you working.

You aren’t offering combined shipping.

Offering a discount or free shipping on additional items can be a huge incentive for your customers to purchase more than one thing when they buy from your store. A flat rate or low-add-on cost simply makes sense, especially from the customer’s point-of-view. If your items are super heavy, consider adding some of the shipping cost into the cost o your items rather than completely within the shipping rate, as a massive sticker shock there can be a major turn-off.

You’re making it all about YOU.

Yes you want your unique personality, story, and brand to shine through your shop. However, at the end of the day, your potential customers want to know what’s in it for THEM. Stick to emphasizing what THEY’LL get out of working with you and owning your products, and hone in on the details that matter most to them, not you.


You don’t offer multiple payment options.

While PayPal will probably remain the most popular online payment method, there are still several people who would rather use their credit card, or even send in a money order to make a purchase. If you can, more options usually means more potential sales for your MISI-MYMISI shop, so provide as many as you can and feel secure doing.

You don’t have an avatar image.

Now that just looks shady. Build instant trust by posting up your face or at least your logo or a product image.
There. Much better.

You haven’t filled out your shop policies.

While it’s true that most people won’t read these (unless they’re making a very expensive purchase), many will often click over for a quick glance. If the spaces are blank, your trustworthiness instantly drops to near non-existence.

Your “trendy” products are outdated.

If you are selling on-trend items, then you will need to pay close attention to the fluctuations of what’s HOT and what’s NOT. If you’re still selling MySpace spoof items, for example, then you probably aren’t being sought-after in the searches. Unless you’re going for the nostalgic route, of course.

Your shop is flooded with spelling and grammar mistakes.

Mistakes happen. I know, I happen to be one of the worst offenders of not noticing a glaring headline mistake until much later (or having to be told.) However, it does pay to take a second to read over your descriptions, titles, and check your tags before hitting the publish button. Too many “human mistakes” will make you appear unprofessional


Make sure you receive our newsletter

We send several newsletters to our sellers, with tips and precious information. Make sure that you receive them, and they do not end to your junk folder. 


Contact us and we will give you a ton of advice how to promote your store effectively, without spending money and most important without spending precious time. Read our blogs, and visit our forum, You will also find precious advice on how to increase your sales. If something is not clear, please ask- we will be more than happy to answer your questions, and you will help the MISI- MYMISI community as well. 



How to Add Closed Captions to YouTube Videos

YouTube has the ability to display closed captions and use those captions to translate into many different languages. This article explains how to upload an prepared caption file to YouTube.
Add Closed Captions to YouTube Videos Step 1 Version 2.jpg
  1. Log into your YouTube account.
Add Closed Captions to YouTube Videos Step 2 Version 2.jpg

  1. Go to the My Videos page and scroll down to the video you want to add captions to.
Add Closed Captions to YouTube Videos Step 3 Version 2.jpg

3. Look at the bottom of that section. You'll find a set of buttons (Play, Edit, Annotations, Captions, etc.) that are used to make changes to your video.
Add Closed Captions to YouTube Videos Step 4 Version 2.jpg

4. Click the "Captions" button.
Add Closed Captions to YouTube Videos Step 5 Version 2.jpg
5. Search for the "Available Caption Tracks" section. Click on the "Add New Captions and Transcript".
Add Closed Captions to YouTube Videos Step 6 Version 2.jpg

6. Browse for the file you downloaded. Select "caption file" as the file type, Make sure the language is in English, and click the "Upload file" button.
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Now you'll see that there's English as an available track. Play the video to the left to see your captions in action.

The Place to Buy and Sell Handmade in the UK

Thursday, 22 May 2014

Make Father's Day Handprint Cards!



Supplies:
- Heavy card of white card stock with matching envelope
- Craft paper
- Pencil
- Scissors
- Glue
- Paint (we used watercolor but, any paint will work. If fact, you could use markers or crayon, too)
- Google Eyes
- Fabric Scraps
- Markers


How to make:
- To make this Handprint Card, we traced our youngest son's hand with his fingers held tightly together onto craft paper.
- We cut out handprint. 
- Decorated the handprint and attached to card.

Thursday, 15 May 2014

Tips to be successful using Social Media for your Business

It happened to read a quite expensive (15 USD) eBook, recently, with advice to crafters / sellers on Etsy, on how to promote their shops on social media. This eBook has thousands of sales, and I freaked!!

I copy a paragraph here, regarding your daily posts on Facebook “….To Do (personal page):
Update your status 3 times/day with something related to your business – are you currently blogging, creating something new, taking photos?….”

I mean…. Pleaseeee!!!!.

Who really cares, unless (s)he is a relative, close friend or business partner, on what are you doing this very moment? Please think!

Advices like the above are common and I have seen it several times on various “tips” from “experts”. But at least the above tip says something- even it wrong to my humble opinion. I mean, we read that we should post on social media, but no one elaborates on what we should post, where, how, and what impact we should expect. I will try to describe, based on my best judgment, what we should and what we should do on Social media. And please remember, each social media platform needs a different approach, and we talk on using Social Media for Business!


But let’s start from the beginning. Why we use social media? To engage people! To make them to remember us, to visit our shop and buy something. This is why we do it. If you have a different approach, please write it on the comments section.
How we engage people? Well, let’s go back to basics. What we did on the pre- social media era?
We were going out to meet people! In family gatherings, classmate reunions, fairs and exhibitions and other occasions, too many to list here, but you got the idea.
What we were doing when we met people for the first time in one of the above events?

If we were not shy, we would introduce ourselves, shake hands and start a conversation.

Would you instantly tell the new guy in front of you, “Hi I am “Jane, Bill, or whatever,” and I am a crafter/artist/, here is my collection”? And hand them a nice brochure with photos of your products?
Of course not!
You would start a discussion, usually about the weather, or the event you are both attending, you would discuss about some other people who are on the same event, finding common interests, and BY THE WAY, in the course of the conversation, you would bring the matter that you are a crafter, and you do it as a prime or secondary job, and you are actually selling you crafts there and there etc. This is engagement!

So, why Social Media to be different? Why should we chose a different approach?
Start easy, and be consistent. Make new friends, by opening discussions or participating in discussions. Then – By The Way- tell them what you do- talk for your passion, and the love and soul you add on every masterpiece you are creating! 

Tuesday, 13 May 2014

Father’s Day : Printable Trophy Dad awards



What you can do for your father is awarding him a bunch of mini Trophy Dad awards.


On to Father’s Day – I still wanted to celebrate all the good little deeds my father does for us. So I came up with these little printable trophy awards for the kids to post around the house  :)