I’m sure that you’ve heard it before when applied to relationships, but it is so true. You need to communicate. The same can be said of your business venture; you need to communicate with your clients and possible customers. Today, we are going to take a look into what you need to be communicating with your possible customers; this is before they actually commit to a deal.
1. The product/service. All to often, during my internet browsings, I
come across a website that is selling something, but I can’t, for the life of
me, figure out what it is. Either the
vocabulary is so specific to that business niche, or they just don’t say
anything about what the product is. If
your selling a book, use that word: “Book”.
Don’t leave your potential customers guessing. Be blunt and obvious.
2. Pricing. I have read somewhere that you shouldn’t ever
include prices of stuff on your website whenever you can get away with it. I strongly disagree with this. A potential customer is going to wander over
to your website in order to get more information from you. They are going to want to know what you
offer, the different packages that you offer, and how much they can expect to
pay. They want the information, so make
sure it’s easily available for them to see it, or they might just wander away
to someone else who does offer them that information. Again, make it easy for the possible client.
3. Available options. If there are different options that go along
with your product or service, let people know about it. Don’t keep it a secret that it can be
personalized a bit. This could even be a
key selling point! “Tailored to fit your
specific needs/wants”. Go a little
further with that and let them know what those options cover. If it’s a product, can it come in a different
size or color? If it’s a service, can they choose the time or length?
4. This is a big one: Contact
information! Let your customers know how
they can contact you with any questions they may have. Include your contact information EVERYWHERE. How can you be expected to communicate with
your potential customer if they can’t figure out how to get in touch with you
in the first place?
5. How to purchase. Again, during my internet surfings, I’ve come
across websites that offer some great product or service that I am really
interested in. They include all of the
information, answer all of my questions, and I want to invest in it. Alright, how do I purchase their
product? After searching high and low
and not finding anything, I usually walk away frustrated, feeling like I’m
missing out on something grand because I couldn’t figure out how to purchase their
product.
There are several different
points that I’m sure you can come up with on different tidbits to communicate
about your products or services. The key
is to supply all the information to your customers so that nothing is left to
assumption or guess work. You do not
want to give them any excuse to leave your website/page, and if they can’t find
the information they are looking for, they will do just that.
(FamilyBugs)
(FamilyBugs)
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