Wondering how other pages are developing their posts to increase likes, shares and comments?
Check out these small tips that will help you:
1) Give a Shout-out to Your Customers
People love to see their content and their friends’ content shared by brands.
Use your fans’ content instead of your own to give your post a viral push through specific communities that are close to the content creator.
Starbucks showcased a talented customer’s drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artist’s Instagram profile in the image description.
Every few weeks, Walmart creates a new seasonal cover image with photos of real people from their fan base.
2) Involve Customers With a Question
Every customer wants to be heard and questions let them use their voice in the form of comments.
Ask your fans to share about consumer preferences, help you name a product or describe memories and moments associated with your brand.
When Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions.
Tips for asking questions on Facebook:
- Keep your questions simple.
- Relate questions to specific consumer lifestyles, such as where or how they use your product.
- Monitor your customer feedback on Facebook posts and comments, Twitter mentions and emails to find question topic ideas.
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