Friday, 3 January 2014

6 Ways to Protect your Twitter Reputation ~ Part 3

Do you use Twitter to market your business?
How’s your Twitter reputation?
Twitter’s short form messages require the same care you put into Facebook and other longer-form social media platforms.
In this article, I’ll show you six tips to help you protect your Twitter reputation by avoiding some common mistakes.

#5: Face Your Critics

Bill Cosby once said he didn’t know the recipe for success, but knew the one for failure: try to please everybody. There will always be someone who doesn’t like your brand or doesn’t agree with your view on certain topics.
If your tweet or something related to your business is criticized on Twitter, what matters is how you react.
Deleting your tweet may seem like a quick fix, but it’s a huge mistake. Everything on social media is permanent, and screenshots of anything you delete can end up hurting more than a live tweet.

Dark Horse Espresso responded in this way to a customer complaining about the number of power outlets in their premises:

To protect your reputation in the face of potential negativity on Twitter, there are a few definite do’s:
  • Respond as quickly as possible.
  • Keep your response positive.
  • State the facts and your opinion clearly.
  • Apologize if necessary.
Dealing with critics properly will reinforce your opinion or minimize the damage of your mistakes.

#6: Automate Responsibly

Too much automation of your Twitter account can hurt your image.
It’s okay to use automation and scheduling tools such as BufferIf This Then That and others if you want to:
  • Synchronize other social media updates with your Twitter feed
  • Welcome new followers with a non-spammy direct message
  • Preset a time-sensitive update
  • Tweet at a certain pace through the day or week
But you do not want to use too much automation. Your followers want to feel a connection with the person behind your account and your business.

se automation to help you manage your updates, but remember that Twitter is a platform that thrives on the almost instant flow of conversation. You’ll need tobe there in person to make your efforts there successful.

Your Personal Takeaways

Although Twitter moves fast, any missteps you make can stay with you and damage your reputation with followers and potential customers.
Use these tips as a starting point to create your reputation for managing a successful Twitter account.
What do you think? What’s your experience with Twitter reputation management? What tips can you add to the conversation? Please leave your comments below.
Images from iStockPhoto.


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