Christmas is Coming..! Prepare for the holiday season and bring in the big sales!
These tips and techniques will help you to promote your online market and your lovely creations in order to boost your sales during the holiday season.
1. Better now than later
It's important to begin production of new holiday lines at least 6 months before the official season begins. You may not have much actual time for production come the busy months.
Also make sure you are prepped and ready for the increase of sales by stocking up on materials for custom orders, shipping supplies, and scheduling your marketing promotions far in advance.
2. Reposition Popular Products
This won’t work with all products, and how you go about this varies between shops. But basically, you’re looking for ways to relate your products to “Christmas”, “Holidays” and gifts.
You could do this by reshooting photographs, renaming a product, rewriting your descriptions, or even giving your shop a Christmas makeover.
3. Sign Up for Craft Shows
Over the Christmas period, it would be a great idea to sign up for at least one local craft show. You’ll be able to unload an excess stock, get rid of stockpiled products that haven’t sold so well online, observe customer reactions to your products, engage with your local craft community, and increase exposure for your business.
4. Social Media
Showcase your Holiday creations to your Social Media profiles and make it easy to your costumers to share your products on theirs. Your flurry of shoppers can tell their friends and expand your reach.
These tips and techniques will help you to promote your online market and your lovely creations in order to boost your sales during the holiday season.
1. Better now than later
It's important to begin production of new holiday lines at least 6 months before the official season begins. You may not have much actual time for production come the busy months.
Also make sure you are prepped and ready for the increase of sales by stocking up on materials for custom orders, shipping supplies, and scheduling your marketing promotions far in advance.
2. Reposition Popular Products
This won’t work with all products, and how you go about this varies between shops. But basically, you’re looking for ways to relate your products to “Christmas”, “Holidays” and gifts.
You could do this by reshooting photographs, renaming a product, rewriting your descriptions, or even giving your shop a Christmas makeover.
3. Sign Up for Craft Shows
Over the Christmas period, it would be a great idea to sign up for at least one local craft show. You’ll be able to unload an excess stock, get rid of stockpiled products that haven’t sold so well online, observe customer reactions to your products, engage with your local craft community, and increase exposure for your business.
4. Social Media
Showcase your Holiday creations to your Social Media profiles and make it easy to your costumers to share your products on theirs. Your flurry of shoppers can tell their friends and expand your reach.
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