#1: Verify Everything You Tweet
The cornerstone of a thriving Twitter account for your business is a reputation for being a reliable source of information. Before you tweet or retweet a link or story through your account, it’s important to make sure the link leads to a genuine article and that the story or news you tweet is accurate.
#2: Form Relationships Before You Sell
If you want your brand to be perceived as valuable and interesting to customers who are interested in your services and products, you need to use Twitter as a platform for making and nurturing connections with a long-term perspective.