Thursday, 19 December 2013

How to Engage your Facebook Fans ~ Part 10

Are you looking for new ways to engage your Facebook fans?
Do your current Facebook engagement tactics need a little more flare?
Your visibility in the news feed depends on engagement like never before.

#22: eXamine Comments and Shares as They Happen

Some of the most active Facebook page admins are guilty of going missing in action as soon as their update is posted.
Studies have shown that likes, shares and comments are generally made within the first few hours after an update is posted.
Check back early and often to see if users are engaging with your update so you can answer any questions and encourage further engagement.

#23: Your Promotions on Facebook Provide Customer Data Via Open Graph

A Facebook promotion created through a third-party app provides an added benefit of being able to collect user data including age, gender, location and Facebook likes of a user (available via Facebook’s Open Graph).
This information allows brands to analyze who their users are—and send targeted emails by segmenting users based on these data points. Use this tactic to stimulate further engagement from these segmented user lists.
The caveat is that you must abide by Facebook’s policies for data collection and use.


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