Thursday, 28 November 2013

How To Engage your Fans on Facebook ~ Part 3


Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.


If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#5: Gain Insights From Facebook Data

Pages that post content blindly without learning more about how their fans react to it can find themselves posting furiously with no rise—or worse, a drop—in engagement.
Facebook’s Page Insights provide businesses with key information that takes the guesswork out of which types of content your fans like seeing most on your page.
Use the data from Insights to tell you which types of posts achieve greater engagement for you on Facebook and adjust your content to include more of them.
Mari Smith provides a great summary of the new Insights features.

#6: Have a Backup Plan With Notes

A few months ago when The New York Times website crashed, they needed an alternate plan. They turned to Facebook notes where they posted the entirety of several stories on their Facebook page.
While maybe not the optimal format to read a lengthy story, the key takeaway here is when an obstacle arises, look for a workaround. The New York Times was able toengage with their audience on Facebook during this time.

#7: Include Facebook Apps

From contests to event listings and email signups, custom apps provide numerous opportunities for driving engagement, but many pages don’t take advantage of them.
Andrea Vahl provides a great roundup of eight customizable Facebook apps you can use to get your fans’ attention. Use them to drive traffic and engagement when you link directly to them from a status update, a blog post or even Twitter.
Social Media Examiner uses Heyo on Facebook to introduce fans to SME’s podcasts.


1 comment:

  1. Thanks for including the link to Heyo - SME does a great job leveraging Facebook Tabs on their page!

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