Thursday, 21 November 2013

How to Engage your Fans on Facebook ~ Part 1

Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more flare?

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

#1: Balance Various Types of Content

If every piece of content you deliver on Facebook has the same look and feel, it stands to reason that your fans will begin to pass them over for content that looks different and more interesting.

To make your Facebook page more engaging, share your content in a variety of forms. Experiment with photos, videos, links and questions, then track the engagement in Insights to see which types of posts do best (more about this in #7). Choose your top-performing post types and include a variety of each in your updates.

To avoid creating a news feed that appears to serve up more of the same content fans have already seen, Storify includes both large photos with descriptions and smaller images with linked articles in their updates.

#2: Craft Posts to Drive Click-Throughs

On its own, a link posted to your page won’t generate many clicks.

Move your fans from your Facebook page to your app or content with a combination of incentives and calls to action in your updates.

Lowe’s recently generated clicks on a link when they published an update to encourage fans to take a color and personality quiz.


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