These tips and techniques will help you to promote your online market and your lovely creations in order to boost your sales during the holiday season.
1. Dress up your shop
Change the avatar and the banner of your shop to a Christmas one. Do it not just for the Year-end Holiday season – but for EVERY holiday that comes a long. This idea is not only easy, but fun and will bring a smile to your visitors’ faces.
Extra tip: Do you use Twitter? Then take it one step further, and decorate your Twitter background, too.
2. Create a Video Card
Create a Video Card on your site or on YouTube. YouTube videos have become a popular form of cost-effective promotion. Why not pull your group together and sing a Holiday Song, or showcase your holiday items under the "Jingle Bells" song ?
3. Offer Huge Discounts
People will be shopping for others during the holidays and expect to get nothing less than great deals. You should prepare yourself financially ahead of time to go with the flow and offer larger than usual discounts. You'll land more clients and customers and help to gain even more loyalty from your repeat customers.
4. Free instructional PDF, purchase required
Create a high-quality, useful PDF for your buyers. Some themes could include gift guides to suit every person on their list, a care manual for how to store and maintain their new items, or a style guide if your items are wearable.
5. Free shipping
Everybody loves free shipping! If you have low-prices items, offer a coupon for free shipping that requires the purchase to be over a certain dollar amount so you don’t lose too much money on the deal.
6. Be Available
A simple tip for holiday marketing is to be available during the holidays. This may not be the best time for you to take time off. You could be losing out on a significant income opportunity if you don't tap into the holiday market