Do your current Facebook engagement tactics need a little more flare?
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.
#3: Express With Emoticons
Plain text doesn’t always lend itself to expressing the humanity, enthusiasm or emotion behind a post.
Hubspot reports that “something as simple as a smiley face emoticon in your post can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them.”
Show off your personality and help fans relate to you by adding an emoticon to updates.
A recent update from Zappos included a heart and received 718 likes, 22 shares and 8 comments in 22 hours. Compared to other posts the brand made that day, the heart post was more likeable.
#4: Find and Share Timely Content
Engagement is engagement and the subject that drives it doesn’t always have to be yours.
If there’s a story you know your audience is interested in, share the details with your fans. For example, let your fans know that you’re going to attend an industry conference, then post updates and images from the event to create more opportunities for engagement.
When the Red Sox won the World Series, The Boston Globe knew their readers would be interested, so they shared information about the Red Sox parade in Boston. On the day of the parade, they continued to provide updates and photos, making them a good source for people to follow the parade.